And the facts suggest that the energy and public pageantry of the march are a far cry from the struggle for justice in the fields. Yet if the emotional pleas are to translate into actions that benefit workers, facts need to prevail over feelings. La causa tugged at the heartstrings of an older generation that grew up boycotting grapes and a younger one hungry for something to believe in. Clergy members joined the march, doctors stopped to offer first aid, and donors sent money. It was an easy narrative to spread in the age of tweets and TikTok: Heroic farmworkers pleading with the villainous Gavin Newsom, the wealthy Democratic governor with presidential aspirations who refused to sign a bill that would give hard-working, underpaid immigrants who feed the nation the support they need. The storied United Farm Workers was on the move, re-enacting the 335-mile march to Sacramento that its founder, Chavez, led in 1966. LOS ANGELES - Day after day this summer, the dramatic images filled front pages and social media feeds: a sea of red flags the trademark black eagle on homemade signs carried by weathered hands banners with an image of Our Lady of Guadalupe and the face of Cesar Chavez.
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